The increasing prevalence of short-video platforms has sparked a trend of individuals competing to create unique and entertaining content. However, this trend has posed a significant challenge for cinema hall owners. In today’s world, where smartphone usage is ubiquitous, it has become commonplace for individuals to record the best scenes or suspenseful moments from movies during theatrical screenings and share them on social media platforms. Within hours, these videos garner millions of views, a phenomenon that was unheard of in the past. This widespread sharing of movie clips has raised concerns among cinema critics and film producers, who view it as a detrimental practice that erodes the viewing experience and negatively impacts the film’s commercial success.
The surge in smartphone usage over the past few years has fueled the growth of digital and social media platforms, which have become increasingly influential. However, this very technology that has revolutionized communication and entertainment has also become a source of excessive distraction and dependence. Mobile games, social media platforms, dating apps, and other digital diversions can exert a powerful grip on individuals, even to the point of becoming detrimental to their well-being.
In recent years, the rampant sharing of spoiler-laden clips from newly released films on social media has sparked a wave of criticism from film critics. This unauthorized dissemination of movie content has prompted calls for a ban on mobile phones in cinema halls, a stance that is likely to gain traction in the coming years. Such a ban would not only preserve the integrity of the cinematic experience but also safeguard the financial interests of film producers and theater owners.
The recent release of the highly anticipated film Animal has exemplified the issue of unauthorized movie clip sharing. The film’s immense popularity has propelled its box office earnings to over 175 crores in India within the first three days of its release. However, the covert recording and dissemination of special scenes from the film on social media has undermined the public’s and cinema industry’s enjoyment of the film. Similar incidents have occurred with recent releases like Jawan, Ghadar-2, and Pathan. The possibility of a ban on mobile phones in cinema halls is becoming increasingly likely, and such a decision is warranted given the prevailing circumstances.
